About us

Afghan traditional dresses are rich in culture and history, reflecting the diverse ethnic groups and regions of the country. Typically, men wear loose-fitting garments such as the perahan tunban, while women don colorful dresses called the Afghan dress or the frock, often adorned with intricate embroidery and vibrant patterns. These dresses vary in style and design depending on the region and occasion, ranging from casual everyday wear to elaborate attire for weddings and celebrations.

In addition to their distinctive clothing, Afghan culture is also known for its exquisite jewelry. Traditional Afghan jewelry includes intricate silver pieces adorned with gemstones such as lapis lazuli, turquoise, and agate. Women often wear elaborate necklaces, earrings, bracelets, and rings, which hold cultural significance and are passed down through generations. Afghan jewelry not only enhances the beauty of the wearer but also serves as a symbol of tradition, status, and identity within the community.

Our Mission

o celebrate and preserve Afghan heritage by showcasing the beauty and craftsmanship of traditional dresses and jewelry. We aim to promote cultural appreciation and awareness, fostering a deeper connection to Afghan identity and traditions through our curated collections and educational initiatives

Our Vision

To become a leading advocate for Afghan cultural heritage, inspiring global recognition and appreciation for the artistry of Afghan traditional attire and jewelry. We envision a world where Afghan culture is honored, valued, and integrated into the broader tapestry of global traditions.

Meet the team

Alex Nordmann
Ceo and founder

Ella Møller
project manager

Sven Olsen
Customer Service

Cooper
Office Assistant

What Our Customers Says!

I absolutely love the vibrant Afghan dress I purchased! The intricate embroidery and vibrant colors are stunning. Exceptional quality and cultural authenticity. Highly recommend!

Emma R

The perahan tunban I bought is incredibly comfortable and well-made. It’s a perfect blend of tradition and style. Excellent customer service too!

David M

The traditional Afghan jewelry is breathtaking. Each piece is a work of art, rich with cultural significance. I’ve received so many compliments. Truly unique and beautiful!

Sara L